About Azura Associates
Azura Associates Ltd is a Business Intelligence Consultancy specialising particularly in the Microsoft BI stack and Visokio product offerings.
Azura specialise in linking business information needs to the underlying systems that keep the business running from day to day. That means Azura are perfectly placed to help you implement and deliver BI solutions – and build on the new awareness of BI to widen your clients’ customer base and improve customer service.
After years of working with BI in industry we’re passionate about this technology. We also know the business drivers that are raising awareness and demand, the benefits that can be enjoyed, and the requirements you need to meet for a successful implementation.
We’ve developed many links with well respected people in the BI industry, and we have an established record in BI technology. As a result, we understand precisely what you need and can develop integrated solutions that deliver the measurable benefits that your clients demand.
Business Intelligence as a technology provides the mechanism for businesses to continually assess and develop their operational and strategic direction. Its adoption in business generally is low, due mainly to the fact that few businesses have been exposed to it, and consequently do not understand how it works, or what it can bring to their business.
BI has been employed for many years in large scale operations but since the entry of Microsoft into the market has become much more affordable. Microsoft added significantly to their own product range with the acquisition of ProClarity which is now an integral part of the PerformancePoint suite. Industry experts now see the biggest growth in BI moving to the SME sector as well as focussing on CRM systems where significant data is captured and provides great opportunity for business advantage.
Visiokio offer a revolutionary new way of interacting with and sharing information - much more than business intelligence, beyond data visualisation, with the Omniscope and DataPlayer products.
Our company strengths develop from a passion for this technology as a major aid to business. We have the experience of many years of working with BI in industry and are fully conversant with the business drivers, the benefits that can accrue, and the requirements of a successful implementation.
We also have an established record in the technology world and bring a sound understanding of the commercial aspects that are important to customers, together with excellent experience of developing integrated solutions that deliver quantifiable benefits to clients. The company can also call on considerable expertise in CRM, and other integrated systems.
Our vision is "To make Business Intelligence a term that is known, understood, and the value of which is appreciated by the business community."